You run
the business.
I build the
software.
Custom software, plugged into the tools you already use.
02 / How it works
Built with you, starting with a free game plan.
It starts with twenty minutes on how your week actually runs. You show me the work, we decide together whether software will help, and only then do I build.
- 01
The free game plan
Tell me how your week goes, spreadsheets and workarounds included. Twenty minutes by video, phone or WhatsApp. If software won't help, I'll say so.
- 02
Pick one job
Together we pick the one job costing you the most, and we agree what done looks like before I build anything.
- 03
Build it together
You try it as it takes shape and tell me what's off. Your notes go into the next version.
- 04
A real week
Your team runs it for a real week. If something doesn't work, I stay until it does.
03 / By the numbers
7x
more likely to qualify a lead when you reply within the hour (Harvard Business Review)
59%
of small businesses have invoices overdue by 30 days or more (QuickBooks, 2026)
$17.7K
sits unpaid at the average small business (QuickBooks, 2026)
04 / About
I’m Eli. You work with me, not a team.

Eight years running operations and technology inside fast-growing startups: the back office, the books, financial reconciliation, CRMs. You work with me directly, from the first call through the build. I build and run software and the systems behind it, and I make sure they're safe. I also offer custom maintenance packages.
05 / Book
What do you want to build?
The game plan is free and takes twenty minutes.


